Local Search Optimization Services
Fact: 80% of all user searches performed online will result in an offline purchase.
Fact: 40% of all online searches have local intent and use location specific keywords.
Are These Users Able to Find Your Business?
Benefits of Local Search Optimization
- First Page, Top Result Listings in Google:
- Show up in Google Maps
- Increase your online presence through citations and review sites
- Allow online searchers to find your business information and location – increasing your revenue.
What is Local Search Optimization?
There are two strategies considered local SEO. One is improving your search engine rankings for location based keyword searches, the second is getting listed and improving your performance in Google Places and their 7-Pack of search results. My SEO services will help you improve your rankings in search engines, while my local optimization services, help you with Google Places optimization.
Local SEO increases the likelihood of your business being found by local searchers. With local search engine optimization, you have an increased change of being displayed in first page results within what is called the “Local 7-Pack”. You can see the “7-pack” highlighted in Pink below.
You can also see how this gives you the opportunity to show up three times on the first page of search results. If you are using Adwords Advertising and Local SEO combined with a good SEO strategy for local keywords:
Local SEO Optimization is a combination of on page and off page strategies. On page optimization methods ensure that Google recognizes your location and what products or services you are selling. This could involve editing the textual content of your site to ensure that important keywords are easily found, as well as using markup language around location information so search engines can read and index that data as a location. Off page strategies involve attaining citations from around the web that include your business information – the more citations Search Engines can verify, the more trust your listing receives as being accurate. User reviews and review sites also play an important role in how Google determines the authenticity of your business.
A Local Search Engine Optimization strategy combines all of these factors to ensure that your business and website is listed among the top results in Google Places, as well as on Google Maps.
In addition to showing up in Google Places and Google Maps, local SEO services help you show up for location based search engine queries in the actual search engine result pages.
I also work with you to suggest marketing ideas that you can use to interest the visitors that arrive on your page from these listings – increasing the likelihood that they will visit your location to make a purchase.
- Keyword Research to find keywords local searchers are using
- Getting your business listed in Google Places
- Optimizing your Google Place Page
- On Page optimization and copy review / suggestions
- Off Page optimization: Getting Citations and listings in popular review sites
- Suggestions on how to capture lead information and market to your visitors