Services are on a month to month basis and can be canceled at any time.  Services are billed at the beginning of the month in advance for that coming months work.  Unlike many PPC management companies, if you cancel your services, I don’t revert any changes I have made to your account.

Adwords Management Includes:

• Ongoing keyword research, discovering relevant positive and negative keywords
• Removing / pausing keywords as necessary
• Adjusting bids as necessary
• Management of optimal ad positioning for the most conversions
• Adding / pausing / removing ad groups as necessary
• Monitoring of ad split tests and creation of new ads to test against the proven ad
• Monitoring and reviewing ROI tracking and Adwords reports to correct any issues or see any opportunities to take advantage of.
• Competitive monitorin
• Click fraud monitoring
• Detailed monthly report summarizing your account performance, changes made, your monthly spending, how many conversions took place, and comparison to previous months numbers.
• Landing page optimization and testing (if applicable) – additional fee

Pricing:

I charge a base price of $200 a month (approximately $7/day) plus 10% of your monthly spending limit.  Many competitors offer a price based on the number of keywords or adgroups are in your account, which I feel is unfair as a good Adwords campaign is constantly adding and removing keywords.  If you are being charged per keyword, that pricing structure provides you with an unpredictable budget and possibly many unprofitable keywords.  Other agencies charge hourly, which can become quite expensive the larger your account is, while the most common method is a percent of your budget.  These percentages range from 15% to as high as 40%, with the lower percentage models refusing to take any clients under a certain monthly spend amount.