This set-up service will involve changes to your current structure, keywords, ad groups, ad copies, as well as any tracking and analytics integration and working with your webmaster to make any necessary changes to your landing page(s).  If you already have an Adwords Campaign and would like it to be optimized, you must first purchase the Adwords Audit so I have an idea as to where your account stands prior to optimizing its performance.  The audit will include a price proposal of adjustments I need to make in order to optimize your campaign.

New Account Setup:

Includes detailed keyword research, developing a large list of any keywords that you should be targeting, including negative keywords.

Keywords are then organized into related groups to create highly focused, targeted ads.

Set up negative keywords per campaign and group level.

Two ad copies created for each ad group (two are created for split testing purposes)

Set up of appropriate bids on a keyword level

Set up necessary reports

Set up tracking

Integration with your analytics