PPC – Adwords Audit
The Adwords review package provides you with detailed information about your current Adwords strategy, campaign performance, and tips for optimizing your campaign in order to see a bigger return on investment.
The Audit will not only discuss Adwords best practices and what you are currently doing well, but I will also work to uncover areas within your campaigns that are losing money or are not generating the revenue it could be.
All reviews are performed by me directly. You have the choice of providing me access to your current account, or setting up permissions for me to manage through my account. You can remove these permissions at any time.
Prior to reviewing your campaigns, I will request that you provide me information on your current Adwords goals, as well as ask you to list any specific questions you have about your campaign. This way I can provide you with detailed answers within your audit.
The audit process includes review of five main areas within your campaign:
Account / Keyword section will go over your account structure, as well as what (if any) particular set-up you have within your campaigns. I will review both your positive and negative keywords and make suggestions regarding expanding or pruning your keyword lists. This section will also detail a full performance analysis to identify missed opportunities and wasted resources.
The Ads and Ad Text section will discuss how your specific adgroups and ads are setup, as well as an analysis of their performance, including specific suggestions.
The Landing Page section will review your current landing page(s) by themselves as well as their relationship to your ad-groups and quality score. I will provide you with specific suggestions you can use to increase the effectiveness and conversion rates of the landing pages within your account.
In the Competitor Comparison section, I will review information regarding your competitor’s adwords strategy and how this may impact your account.
I will provide an Overall review discussing the relationship between your keywords, ads, landing pages and other areas of your campaign as well as provide you with recommendations to improve your campaign going forward.
For Adwords Audits, my prices are on a per keyword basis as that is the most reliable factor of judging account size and research time:
1-499 Keywords: $500
500 – 999 Keywords: $900
999 – 1,499 Keywords: $1,500
1,500 + Keywords: Contact for quote