Search Engine Marketing Services for Small Business
Optimize Your Website:
Search Engine Optimization:
Attract more visitors with a website optimized to target and attract the potential customers that are out there searching for the products or services you offer. An optimized website will ensure that you are not only targeting the right keywords to attract those buyers, but will also increase your visibility in search engine results, increase your website’s authority, your online presence, and overall traffic gained.
I provide:
- Website audits to uncover areas where your website is lacking, possible areas that be negatively impacting your search engine visibility, and suggestions on improvements you can implement. This will provide you with an SEO Action Plan that you can use step by step to improve your website.
- Keyword Research to help you learn the best keywords you should be targeting both on page and off page.
- SEO Services: Implementing changes myself, or through working directly with your webmaster to ensure that changes are being implemented correctly.
- Ongoing Search Engine Optimization Services to help you continually monitor, track and improve your website and presence. Ongoing services also serve to help you protect areas that are working well or have shown improvement.
- SEO Training: Training your In-House staff to ensure that your team is on-board and fully grasps search engine optimization concepts, as well as make sure they know how to implement these tactics effectively to improve your website and online visibility.
Conversion Optimization:
When optimizing your website, it is important to not only optimize it for search engines – but also for user experience and conversions. A site that provides users with a good experience, clear navigation and calls to action will increase the conversions you receive from the extra traffic you attain from search engines. Websites should always be optimized for search engines, user experience and conversions to see the best gains.
I provide:
- Usability testing and recommendations that you can take to improve your site in a way that helps your visitors find the information they are looking for quickly and easily.
- Thorough review of your site to uncover areas that you can change to increase your conversions. I can then work with you to monitor how these changes impacted your conversion rates and perform continual testing, or supply you with multiple suggestions which you can test and change over time.
Online Marketing Services:
Inbound Marketing:
Inbound marketing strategy focuses on getting your website found by targeted leads and customers, and developing a relationship with your customers to increase your conversions and their lifetime value. This differs from outbound or traditional marketing in that you are not sending out information to a broad audience and hoping they respond.
Inbound marketing involves search engine optimization – discussed above, Social Media usage, content creation, and ensuring that your website is properly setup to attract and capture leads.
In addition to the SEO and Social Media services discussed on this page, I also assist with:
- Instruction on the best way to attract visitors to your site through a variety of content.
- Guidance on how to capture, attract and retain leads.
- Creation of a blog or website if you do not have any existing areas for content creation.
PPC
The most common type of PPC advertising campaign is using Google Adwords, or Microsoft Adcenter. Other types of PPC advertising include Facebook ads, LinkedIn ads and more. To get the best return on investment out of these mediums, they need to be properly set-up and organized. Optimized ad-copy needs to be written to attract visitors, and optimized landing pages should be created to best convert those visitors.
My Search Engine Marketing services are aimed to help you get more value from your time and investment – whether you are just starting out and need a campaign set-up from scratch, need to optimize or manage a current campaign, or just need a little guidance on how to get the best benefits out of the campaigns you are running.
Training: Training for you, or your in-house team to ensure that they grasp the concepts behind PPC and can successfully start and manage a campaigns to their full effectiveness.
Build Your Online Presence:
You are not only more likely to be found online with a strong web presence, but consumers are more likely to trust businesses that have a strong presence in both search engines and social media channels such as Twitter and Facebook.
Having a presence on these social media channels also allows you to better connect with your potential customers where they are, and manage your reputation.
With my Social Media services I provide instruction on the best way your business can use these channels to get the most benefit. Every business is different and you should know the various ways social media can not only help your business, but also know the ways you should not use social media to connect with your customers.