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Posts Tagged ‘title tags’

Aug
10

Title Tag Optimization Tips and Best Practices

I consider title tags optimization to be a very important element in any optimization campaign.  It is one of the more simple changes you can make to your site, and can have a noticeable impact relatively quickly.

In case you are a bit unfamiliar with SEO, the Title Tag is a tag that is placed within the <head> section of your website.  The contents of this tag is the text that is displayed in search results as well as at the top of your browser when you are viewing the site, or in your bookmarks.

An optimized title tag can not only lead to better search engine rankings, but can also improve traffic and conversions.  A descriptive and helpful title tag will result in more clicks from users, and stand out from the other search results.

Title Tag Optimization Tips

Unique Titles Throughout Site:
Make sure every page on your site has its own unique title tag, it should clearly show what that page is about.   If using the same title tag on multiple pages, this could result in SEO Cannibalization issues with Search Engines not being able to determine the best page to show for a query.